LoPan Cocktail Bar
Lopan Cocktail Bar, a trendy and vibrant establishment known for its innovative cocktails and lively ambiance, partnered with Six Chances Productions to elevate its Instagram presence and create compelling content that resonates with its audience.
They sought to showcase their unique cocktails, atmosphere, and events in a visually appealing and captivating fashion.
Re-Establishing Brand Personality
Having been around for a decade, it is imperative that LoPan revamps itself to showcase how they differentiate themselves from their local competitors. By leaning in to their Asian roots, we leverage their personality through engaging visuals, trending audio and compelling narratives to re-establish why and how they have stood the test of time.
Part of Lopan's history is its reverence of vintage kung-fu and action movies. The name 'Lopan' is a character from a 1986 film, "Big Trouble in Little China." We used this reference to parody vintage kung-fu movie posters to promote their weekly Karaoke parties.
A New Energy. A New Life.
The focus of this campaign is to modernize their profile grid. The goal is to infuse a more youthful vibe by utilizing creative camera work, dynamic trending sounds, a more deliberate focus on drinks and events. The use of reels will be the main form of content creation, along with engaging animation in lieu of traditional static images.
Product Features: Highlighting Local Brand Partners that are unique to Lopan, such as Barbet--a line of delicious sparkling water.
Lopan is located at the 2nd floor of Dailo, which is the 'parent restaurant.' The flashing Lopan logo after every reel is a constant reminder that Lopan is its own entity and has a distinct identity. Where Dailo represents "Big brother," Lopan is the irreverent little sister.